• Nicoletta Pilardi

5 Star Luxury in the heart of Florence – NP Collection introduces the opening of IL Tornabuoni


We would love to introduce you to AG Group’s newest property, IL Tornabuoni, the group’s first five star luxury hotel in Florence that has just opened. Located along Florence's Via Tornabuoni (Number 3) in the historic 12th century Palazzo Minerbetti, one of the city's oldest palazzo residences, the five-star luxury IL Tornabuoni welcomes guests with 62 prestigious rooms and suites, set amidst four floors in the heart of the historical city centre. It is also exciting to unveil the new collaboration with Hyatt as IL Tornabuoni joins The Unbound Collection by Hyatt.


The rooms and suites of the hotel have been created as an ode to the Renaissance by interior designer Andrea Auletta. From the bold gem tone colours to the luxurious furnishings, they epitomise the rich history and artistic magnificence of this period. Most rooms and suites will offer two double beds for guests, a rarity found in much of Italy and Europe.

Food and beverage venues include a rooftop gourmet restaurant Lucie with The Batterfly

terrace overlooking Florence's Renaissance skyline and a Champagne Bar, serving bubbles from only the most sought after Italian and French houses. IL Magnifico is the all day dining outlet located at the hotel ground floor.

La Cave is IL Tornabuoni cellar carved into Florentine stone within this beautiful renaissance building, this the perfect venue for intimate events, regular lectures & workshops re wine, gastronomy and renaissance art.

The Batterfly Terrace and its 360 degree view over Florence's roofs of centro storico.

IL Tornabuoni is part of AG Group’s growing portfolio and was founded by entrepreneur Andrea Girolami who brings over twenty years in the hospitality and tourism sector. AG Group, at the forefront in Italian tourism, is comprised of various divisions including:


- AG Hotels: Collection of 11 four- and five-star luxury hotels in Rome and Florence

- AG Boutique Journey: DMC, tour operator and special events company specialising in bespoke travel, slow food and slow travel experiences, corporate and events, luxury travel and weddings

- AG Foodies: F&B division which includes Diana bistrot and the terraces of three AG Hotels in Rome (Terrazza Monti, Terrazza Borghese & Terrazza Cielo)

- AG Domus Nova: luxury retreats for senior living

In addition to IL Tornabuoni, AG Group opened the 13-room boutique four-star Campo Marzio hotel in 2020, an intimate haven tucked away within Palazzo Magnani, an 18-century palazzo in Rome's famous Campo Marzio neighbourhood. With the addition of IL Tornabuoni, AG Hotels collection expands to offer guests a 5-star luxury hotel in Florence and ten 4-star boutique hotels in Rome.


NP Collection are delighted to be representing AG Group in the UK and International markets. If you would like to know more or to make a booking, please get in touch with Nicoletta. nicoletta@npmarketing.co.uk or via my mobile +44 (0) 7834 632 052 or via our social channels www.npmarketing.co.uk


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